How to get it right - "sales pitch " for your organisation

It was my first day as an entrepreneur and I was meeting my first "would be" business partner .I was as excited as one could be in that situation.I could sense that behind my excitement, I had my anxiety hidden as well.

Selling is as much as an art as much as it is science.One need to be very clear about the message you want to share with your business partners.We call that message as the Sales Message for your services & product.The whole value as seen from customer is in this message only.

I am neither a sales expert nor I have done much of sales training but observing organisations with varied sales messages have always fascinated me.Sales messages are an entry to your prospective clients,customers, business partner's heart and head and influence to a great extent on his buying decision.The sharing of sales message which can take different forms -It can be a elevator pitch,a email,a cold call, or your website,a sales brochure or a sales presentation to a prospective client at his office.

We all love stories and have been hearing same since our child hood. Every good story has a hero, a desire or a goal and there are some supporting characters.Some organisations who have a lousy sales message, their organisation is the hero, the goal is making a sale and the customer is a supporting character who sometime helps & sometimes hinders the sale. But in a good & effective sales message, the customer is the real hero, the goal is what the customer wants to accomplish or achieve and your firm actually acts as a supporting character who helps that customer achieve his goal.

Think of this as a customer...Will you be interested in knowing the turnover or profitability of the organisation from whom you are buying your product or services ? Organisations sometime don't have a good sales message.I believe the reason lies in ignorance or failed to understand the importance of same

Customer cares about himself and his needs & not about your organisation,so it's important to understand where you have to focus.

Following points are going to create a good Sales Pitch :

• It will always be more concrete than abstract
• It will also need to appeal to your emotional side.I am not saying that intellectual appeal should not be there.What I am actually saying is that emotions are much stronger than the intellect even today.Persuasion happens more through emotions then intellect.In the ever evolving human species ,emotions have a longer history than intellect
• Jargon should be as minimal as possible
• Edit out the buzz words
• Differentiate yourself from your competitors  

While you write the Sales Message,make sure you put yourself into your customer's shoes ...It's not important to WIN every deal you come across.What's important that you should know the reasons from your customer's perspective - Why they did not choose you ? This will make you stronger,more competitive & more compelling  in the other deals which you will participate in future.

Only a Sales Job can teach you to handle rejection .What is important is that you are in the game and you are playing the game .You will excel the game only by playing it .Yeah I do understand that we all want to play to WIN but playing is more important than winning.Keep playing only to increase your chances of winning..All the Best !!